Familia Rodriguez
Concept
Art direction and production for a surreal take on the traditional Spanish/Argentine family, blending kitsch aesthetics with exaggerated emotions. Bold colors, dramatic expressions, and unexpected elements create a bizarre yet familiar scene, playful nod to nostalgia, chaos, and the beauty of imperfection.
Credits
Creative Direction: Evelyn Kandin Geler and Lara Collado
Art Direction: Evelyn Kandin Geler and Lara Collado
Photo Direction: Ariel Rewes
Filmmaker: Matilde Dematei
Models: Sofici, Paloma Beracochea and Stroke Kelly
Wardrobe: Sofici
Wardrobe Assistant: Paloma Beracochea
Production: Ana Shalom
Steal my color palette 
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